The films of a Danish director Lars von Trier, I developed a festival dealing with the idea that people are hypocrites; they confront the devil within.
The five chosen films excavate the dark side of humanity with Lars von Trier’s remarkable way of filmmaking. In these films, he adopted a particular style called Dogma 95. The director made films only with a hand-held camera in natural lighting specific to the location in order to focus on the story and the actors' performances instead of any special effects.
TASTY Valentine's Day Poster
To address Taiwan’s identity challenge, the project Reel Taiwan establishes a solid visual system to provide Westerners with knowledge related to Taiwanese films. Because film has the ability to explore and examine individual cultures through its narrative and documentary forms, it is a medium that is particularly well suited to aid in the cultural differentiation of Taiwan and China. Reel Taiwan identifies and promotes Taiwanese films as a distinct voice within the Chinese language film industry. This project is an opportunity to contribute to the building of a national brand identity. Taking into account Taiwanese films and the culture and history they come from, Reel Taiwan will provide a range of media to define and distinguish the cinema of Taiwan and Taiwan itself. This project is an opportunity to raise both awareness and appreciation for the rich culture and heritage of the Taiwanese people by creating a stronger image and identity for Taiwan.
Based on the idea of creating a clear identity for Taiwan, the core element in Reel Taiwan will be a stationary film pavilion in San Francisco, which will provide a wealth of information related to Taiwanese film, including its history, culture and traditions, as well as how it depicts daily life. The Taiwanese pavilion itself will be a long-term exhibition location for film screenings and a cultural learning environment with books and art exhibition about Taiwan. This film pavilion, different from the typical film festivals in the U.S., not only provides film screenings, but seeks to engage audience with more meaning and appreciation about this island nation. Besides the pavilion, there are short-term outdoor screenings in nearby colleges, such as the Greek Theatre in Berkeley. These outdoor screenings can produce more chances for different groups and communities to learn and appreciate Taiwanese culture through its films.
The Hamilton Watch Company, established in 1892, who was originally formed to produce high quality pocket watches and wristwatches. Its idea is to “make fine time pieces to keep life organized and efficient.”
The new mission of Hamilton is to totally reverse the idea of being a slave of time. Living in a fast-paced world leaves bad influence both mentally and physically. People are forced to sacrifice their interests and beloved family and friends. We have to prioritize, that is, we must consider and decide what is truly important and create space in our lives for meaningful relationships, activities and events. New approach is to redefine time as a space that we can use to create meaning in our lives. I decided to make the new look of Hamilton become more friendly and warm, so I use warm tone color yellow and orange to speak for the brand.
This is an oversize high fashion magazine that I wanted to position away from the numerous fashion magazines on the shelves. The high contact stroke of Didot and the modern look of Avant Garde work well to bring elegance to this magazine. I experimented extensively with the type, using two typefaces in one letter, connecting the stokes and touching the type. In the end, all the elements came together and to become a special high fashion magazine.
The demand for digital media is increasing rapidly. Paper cannot satisfy consumers anymore. This project provides IdN magazine an animated cover on iPad.
The idea in this project is to focus on the possibilities of geometric design, experimenting with complex combinations of geometric shapes. I drew from the visual possibilities of a kaleidoscope using visual language. The background music is also energetic which matches the motions of the geometric shapes while they move and change.
An international nonprofit organization—PATH, which is focused on the diseases such as AIDS which plague developing countries. PATH envisions a world where health is within reach for everyone. Since this kind of issue is boring to many people, I want to bring this organization a new identity system with a more positive approach.
My challenge is to develop a much friendlier and more human identity system that can make people care about these tragic diseases facing developing countries. I chose blue to speak for PATH because it has a healthy feeling symbolizing a hope for the future. A set of deliverables that I created includes a company brochure, stationery system, and condom promotion package. The symbol that I designed for PATH stands for the core idea of PATH—collaboration.