To address Taiwan’s identity challenge, the project Reel Taiwan establishes a solid visual system to provide Westerners with knowledge related to Taiwanese films. Because film has the ability to explore and examine individual cultures through its narrative and documentary forms, it is a medium that is particularly well suited to aid in the cultural differentiation of Taiwan and China. Reel Taiwan identifies and promotes Taiwanese films as a distinct voice within the Chinese language film industry. This project is an opportunity to contribute to the building of a national brand identity. Taking into account Taiwanese films and the culture and history they come from, Reel Taiwan will provide a range of media to define and distinguish the cinema of Taiwan and Taiwan itself. This project is an opportunity to raise both awareness and appreciation for the rich culture and heritage of the Taiwanese people by creating a stronger image and identity for Taiwan.
Based on the idea of creating a clear identity for Taiwan, the core element in Reel Taiwan will be a stationary film pavilion in San Francisco, which will provide a wealth of information related to Taiwanese film, including its history, culture and traditions, as well as how it depicts daily life. The Taiwanese pavilion itself will be a long-term exhibition location for film screenings and a cultural learning environment with books and art exhibition about Taiwan. This film pavilion, different from the typical film festivals in the U.S., not only provides film screenings, but seeks to engage audience with more meaning and appreciation about this island nation. Besides the pavilion, there are short-term outdoor screenings in nearby colleges, such as the Greek Theatre in Berkeley. These outdoor screenings can produce more chances for different groups and communities to learn and appreciate Taiwanese culture through its films.