The Hamilton Watch Company, established in 1892, who was originally formed to produce high quality pocket watches and wristwatches. Its idea is to “make fine time pieces to keep life organized and efficient.”
The new mission of Hamilton is to totally reverse the idea of being a slave of time. Living in a fast-paced world leaves bad influence both mentally and physically. People are forced to sacrifice their interests and beloved family and friends. We have to prioritize, that is, we must consider and decide what is truly important and create space in our lives for meaningful relationships, activities and events. New approach is to redefine time as a space that we can use to create meaning in our lives. I decided to make the new look of Hamilton become more friendly and warm, so I use warm tone color yellow and orange to speak for the brand.