An international nonprofit organization—PATH, which is focused on the diseases such as AIDS which plague developing countries. PATH envisions a world where health is within reach for everyone. Since this kind of issue is boring to many people, I want to bring this organization a new identity system with a more positive approach.
My challenge is to develop a much friendlier and more human identity system that can make people care about these tragic diseases facing developing countries. I chose blue to speak for PATH because it has a healthy feeling symbolizing a hope for the future. A set of deliverables that I created includes a company brochure, stationery system, and condom promotion package. The symbol that I designed for PATH stands for the core idea of PATH—collaboration.